Seth Godin highlights,
“There are things you will have trouble experiencing until you read them in a book. A useful non-fiction book is a map, not the territory.
It’s a chance to safely experience what might be, to experience it before it happens.“
We offer safe, “advance experiences” in the fields of event and direct marketing, sales and team development.
That might be helpful to you or a colleague.
For example,
If you want a team member to possess excellent trade show organising skills, buy this excellent introduction to trade show marketing for them.
Not only will they get a map, but they’ll also have expert support to call on as and when they need it.
Very best,
David O’Beirne