“Leaving money on the table” is a familiar phrase in US business.
It means not getting all that you can from a deal.
It’s not about being greedy.
Nor squeezing everything from the client to their benefit.
It’s about being smart and seeing all of the possibilities.
You can apply the same thinking to trade show exhibiting.
There are many opportunities for generating sales and publicity beyond simply exhibiting.
We highlight them in High Value Skills.
More importantly, we show you how to get and use them.
Why is this valuable to you?
Consistent improvement, even in small increments, will, over time, deliver exceptional results.
You will also see a better yield per metre from your space.
Or by additional clients.
Or by improvements in your conversion rate.
You will also see a stronger yield per metre from the space that you occupy.
These “hard” measures are in addition to the softer, profile-raising benefits.
To read the opening pages of the course and to see if this could be helpful to you, click this link.
Very best,