“Until this point, we’d never seriously considered our brand or how to drive up its value. What happened next has had a fundamental effect on us.”
David Repper, Managing Director, James Heal
The “what happens next” bit refers to how the Design Council helped James Heal gain a strategic advantage over copycat producers.
The copycats were not only copying but undercutting prices from their bases in the Far East.
With Design Council input, sales increased by 37%.
You can read the James Heal case study and others in The Power To Transform.
It’s a report produced by the Design Council, which I’d be happy to share with you (email me, and I’ll send you a copy).
Design input can also help transform trade show sales results and raise awareness of your brand.
In a trade show, your brand operates in a living, breathing environment.
Your stand, large or small, is an embassy for your business.
The stand team are your ambassadors.
Design, when used as a business tool, is powerful.
That’s because it works on the whole business and how it hangs together.
If you’d like specialist help with the design of your stand graphics (or your stand), so that everything hangs together as it should, email: david@theexhibitionagency.com
Very best,