No. Not that kind of test. Photo by Museums Victoria on Unsplash
Research released last week by RICOH Europe highlights that “the majority of workers seek more stimulation and creativity in their jobs.”
Almost two-thirds (64%) of workers say they would enjoy their work more if they had more time for creative tasks.
44% of those surveyed said they would change jobs if a good opportunity arose.
When you work in an established company, working practices can get… established.
Many things become routine, and that’s useful.
If every process were reinvented annually, very little would be achieved.
As highlighted in the research, the downside for an established business is that creative thinking can be stifled.
Take budgets as an example.
They are often locked in yearly with uplifts based on inflation.
Proposals for new ways of doing things may fall in the budget process.
Revenue demands may increase while marketing budgets stay static or rise only slightly.
Learning from Startups
Startups, on the other hand, have to be nimble.
However, it would be wrong to assume they don’t have their own processes.
The people leading a new enterprise bring the best processes from the other places they’ve worked.
However, they are likelier to tweak and enhance them faster than their corporate counterparts.
And because they launch a business to fill a gap or offer a better solution, they find out fast how accurate their sales assumptions are.
If any part of this loss of creativity looks familiar, here’s a startup solution you can apply.
Use tests to explore new ways of doing things
Test new ideas in low-cost, low-risk ways that won’t scare your warm and friendly Financial Director.
This thinking applies to trade shows too.
You can test new shows cost-effectively, especially those competitors don’t attend.
Also, what about testing;
- The stand team
- The sales message
- Pre-show marketing
- Offers and incentives
- The stand attractions
- Your follow-up process
- The size of your stand
- Exhibiting with two stands in the same show
You can test many “mini” innovations that, if successful, can massively boost performance.
We can help you do that with our training and consultancy.
For training, see this page.
For consultancy, please email david@theexhibitionagency.com.
Very best,