If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why

This could be great, well maybe

24/07/24Posted in Exhibiting, Marketing, Sales, Trade show marketing

Are you looking forward to something? 

A holiday, a wedding, a new job? 

If so, that warm feeling you get when thinking about whatever you’re looking forward to is anticipation. 

It’s the feeling of possibility. 

Take sport as an example. 

Anticipation is an overlooked aspect of playing or watching. 

Let’s stick with watching. 

Before a match, you can feel the anticipation in the crowd. 

People are positive. 

There’s a buzz. 

Fans talk about how the match could go for their team. 

They’re smiling, they’re happy. 

They’re talking about how individual players could make a big difference to the outcome. 

That’s if they play well, of course. 

Fans always hope that they could be about to watch a great game. 

Usually, that’s irrespective of how badly their team has played before the upcoming match.   

You’ll know the feeling if you’ve ever been part of a crowd at a football or rugby game. 

Sadly, that feeling can fade quickly once play begins.

If their team falls behind by a goal or points early in the match, you feel the gloom descend. 

Likewise, excitement and enthusiasm rocket upwards if the team plays well.

We’re on the same page if you feel that way about trade shows. 

Before it opens, a trade show attendance is full of possibilities. 

Just one of the people attending could transform your business. 

To return to the sporting analogy, if you’re exhibiting at a show this autumn, you’re in the pre-match period right now. 

It’s when great things are still possible.  

Now is also the time to do things that will help you achieve an excellent result. 

And that’s where I could help. 

I offer a one-hour consultancy call service. 

You can book a session to discuss any aspect of improving event results. 

That could include increasing footfall, improving sales conversion post-show, and deciding whether or not to increase space or invest in a new display. 

Or any other subject related to improvement in results. 

You choose. 

To encourage you to try the service, I’m offering a discounted rate of £55/hr vs. my standard £100/hr consultancy rate. 

For you to get the most from a session, pick one specific issue for us to focus on. 

To book, email david@theexhibitionagency.com

Very best, 

David O’Beirne 

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