Time management.
It’s a problem for many, the White Rabbit* included.
Stacks of books have been written on the subject.
Courses abound.
Despite that, there’s still a lot of hurrying to get behind happening.
It’s not a new issue.
The ancient Greeks and Romans, whose lives could be considerably shorter than ours, were keen to get big things done while they could.
Think Alexander The Great or Marcus Aurelius.
An alternative and excellent source for proven time management tips and practices will be found in the biographies of the highest achievers.
Take Charles Dickens.
His daily regimen went like this;
- He awoke at 7 am
- Breakfasted at 8 am
- Was in his study no later than 9 am
- He worked through to 2 pm
- Then it was lunch, followed by a three-hour walk around London
- Those walks provided him with inspiration for characters and stories
- Back home for dinner and friends
- Bed by 11 pm
That consistently followed schedule made him a prolific writer and publisher.
Not to mention one of the greatest storytellers ever.
Robert Moses, born eighteen years after Dicken’s death, lived his professional life in the following century.
He also provides insight into highly focused time efficiency.
You can read the full story of his life in the weighty biography “The Power Broker” written by Robert A Caro.
Moses had a significant impact on many aspects of New York life.
He built roads and highways.
He created and managed public parks.
Later, he held high offices in State and City politics.
And he made a lot of enemies, but that’s another story.
For reasons I won’t go into here, he had to get a lot done in just a few short years during the mid-late 1920s.
That involved a lot of driving between his New York City office and various locations around New York State.
In an age before mobile phones, he worked from his chauffered car.
He held meetings in his car and ran cars behind his to take away or deliver the people he had just met or was about to meet.
However, his most effective time saver was delegation.
Moses delegated myriad tasks to his ever-expanding team.
It was the only way to achieve everything under his remit.
And there were many.
Effective delegation is the fastest and safest route to your growth as a manager and leader.
And that’s where Trade Show Stand Mastery Part 1 can help you.
Exhibiting generates many tasks.
Why not delegate one or more to a junior colleague to free up more of your time?
The course content and the support we provide mean you can do so confidently.
Once your colleague has completed the course, they will be a massive help and time saver for you.
Here’s why.
- Even if they are a complete newbie to events now, they will be ultra-familiar with how things work, who does what and their role in the whole process.
- That’s because they will have received an in-depth introduction to trade shows and exhibitions. It’s a soup to nuts approach as they say in the US.
- Do you have a Space Only booking? No problem, they will know how to write a brief for a stand designer.
- If you’re using a shell stand, they’ll know how to use it effectively.
- Plus, they’ll be able to decide when a modular or custom build stand would be a more suitable display choice.
- They’ll understand the pulling power of high-impact graphics and how to get them.
- And, should the need arise, they can talk confidently to show organisers about site locations and stand contract details.
- They’ll also know how and why they need to complete Risk Assessment forms.
- And how to get approvals for stand designs.
- They will have ideas about how they can help you engineer more sales from a show (because they will have read an excellent case study).
- They will ensure that all members of your show team know what’s expected of them before the event.
- You can swap notes about their ideas for getting buyers to stop at your stand.
- And how to combine trade shows with other areas of your marketing so that you achieve a much greater bang for your exhibit bucks (a task you might delegate more of to them later in their development).
- You can safely delegate to them organising lead capture devices.
- Plus, they will know the fundamentals of lead management, especially the need for speed in getting back to stand visitors ASAP post-show
- The course will show your colleague how to measure success and how to work out the cost of the leads and sales generated.
- The course also highlights things you might want included in a post-show report. That’s another job you could delegate all or part of to them.
- They will also be able to assist you with budgeting and tracking costs and results as we supply a three-page Budget Spreadsheet pack.
You and they get all this future freedom for just £55.00 (including VAT).
To order, click this link.
Very best,
*The quote in the header of this email is from Alice in Wonderland by Lewis Carroll.