If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why

Nearly isn’t really

29/07/24Posted in Appointment Setting, Career, Sales

Have you ever shot for something important? 

At work, it’s likely a sales or profit target. 

Or, it could be a promotion. 

Away from work, it might be a qualification, a fitness goal, or a complete career change.  

Achieving a goal is a great feeling. 

Giving up on one, not so much. 

There can be valid reasons for quitting. 

However, later in life, you may think, “If I had done things a little differently, I actually could have made it.” 

Sadly, nearly isn’t really. 

It will nag at you, but only if the goal still matters to you. 

If it doesn’t, you won’t ever give it another thought. 

Whether we attain it or not, pursuing a goal can bring huge changes to our lives. 

We become more focused. 

We may also become less tolerant of behaviours we’ve put up from ourselves or others. 

For example, you may cut damaging health habits or ties with people who take you off course. 

In time, if we stick with a goal, we see or feel change. 

Weight loss or toning up is an obvious manifestation of someone pursuing a fitness goal. 

Nearly reaching a target is different to hitting or beating it. 

You usually won’t earn a bonus in business unless the KPIs are met. 

Here, nearly definitely isn’t really. 

If you decide to make a big change, attention to small details is critical to achievement. 

They provide the base to build from. 

If you seek to improve sales and use trade shows, you’ll find How To Use Trade Shows To Get Sales Appointments very helpful. 

It covers an overlooked aspect of exhibiting and sales building. 

Buying and applying the lessons now will stand you in good stead for events this autumn. 

You can order it via this page

Very best, 

David O’Beirne 

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