A story in the FT caught my hay-fevered eye.
Wall Street investment firms are showing interest in things green.
Hard-nosed money people are paying farmers to graze sheep.
As you might guess, it’s not just from the goodness of their hearts.
They have a sound financial reason for doing so.
The role of the sheep is to munch their way around solar panels the firms have invested in.
The practice is known as “solar grazing.”
It ensures grass doesn’t grow high enough to cover the panels.
That would hit the Wall Streeter’s profits down the line.
Businesses on both sides of the story, investment and farming, have woken to the potential.
So much so there is now a Solar Grazing Society in the US.
The sheep also provide one further boost for the environment.
Polluting petrol and diesel grass-cutting machinery are redundant once the sheep arrive.
Many individuals and businesses are examining ways to reduce their impact on our beautiful planet.
Here’s one event-related idea you might consider.
Collaborate with one or more companies to book a group stand space.
Trade Associations have been doing this for many years, but enterprising exhibitors can borrow the idea.
Benefits include;
- Obtaining a more prominent stand space (booking a bigger space gives you more site options with organisers)
- Shared design costs if you want a coordinated look. Alternatively, carve the space and design as you see fit
- Better rates on screens, transport and other services if you book on behalf of the group
Using sheep is optional, although they might help attract visitors.
Very best,
PS. I came across an old friend from school exhibiting at a show in Olympia. He had put the group stand idea into practice. He wanted a stand at the front of the show for his startup but didn’t haven’t the funds. So, he got other small businesses to share an island site. His section of the stand faced the show entrance. Smart thinking.
PPS. Today is the last day you can claim 10% off the published price of Ten Days To Trade Show Ready. It will free time in your schedule without harming sales.