I visited a client at a trade show in London today.
Today is the second day of a two-day event.
My client hasn’t exhibited there before, but (on my prompting) they decided to try it.
Day one was busy with lots of stand enquiries recorded.
Even better,
A top prospect came to their stand in response to an invitation to meet at the show.
It’s the first person-to-person contact my client’s company has had with this (big) business.
The meeting could prove transformational if they can convert that interest into a sale, even a trial deal.
It’s nice to know that the advice I provide works.
What they did to secure this meeting and others, you’ll find in,
Using Trade Shows To Get Sales Appointments
It’s available now via this page on our website.
It can help you meet more of the “right” people the next time your company exhibits.
Very best,
David O’Beirne