Mastery Part 1 is a training course. It will be helpful to you if:
- You’ve never organised a stand at a trade show before
- Or, you’d like or need to do a better job than last time
- Perhaps you’d like to delegate all or part of stand organising to a colleague
- You might want to improve sales results at the next show
About The Course
Organising a trade show stand for the first time can be daunting. However, there’s no need to worry.
The content shows you what you need to do. More importantly, it explains why you need to do it.
And, if you’ve organised a stand before but you want to improve results or have things go smoother than last time, this course is for you also.
Six Lessons
There are six modules in the course. Each deals with a different aspect of exhibiting.
All are delivered by email to your inbox. The first lesson will be with you within minutes of signing up.
We use email so that you can access the content when it suits you. You can carry the knowledge with you on your smartphone or laptop.
You Get Comprehensive Course Notes
In addition to your six email lessons, you will receive a complete set of course notes.
They contain everything covered in the email modules.
It’s another way to keep, carry and reference the course content.
Massively Increases Event Skills In
Six Lessons
Get a FREE set of event budget spreadsheets and a personalised T-shirt when you buy this course
The content within this course will make you confident about handling trade show participation for your company.
Big stand, small stand and anything in between.
Fee: £97.00
Trainees learn among other things about the visual impact strong graphics can create and how to generate footfall to a stand
It’s possible that you’ll receive high praise from your boss, for excellent event work,
although we can’t promise on that!
For an advanced event training course
Click Here
Here’s what’s covered.
Module One: Strong Foundations
- You’ll learn about the unique sales qualities trade shows offer
- You will understand what the exhibition “product” really is
- And, who does what: the event supply universe is explained
- Exhibition stand and site descriptions will cause you no confusion
- You’ll know how to manage many details associated with exhibiting
- There’s an introduction to Trade Show Rules and Regulations and what they cover
- And we let you know about event-related insurance and why your company needs it
Module 2: Display Options
- First, we highlight the options you have for filling an event space
- Then we examine when your company might design and build their display
- You’ll learn about Shell Scheme stands, Modular stands, and Custom Build displays and the benefits each type of display offers
- You’ll also learn when it’s the right time to choose a Custom Stand option
- And then, how to brief a stand designer
- Following that we explain why you will need your stand design approved and how to get that done
Module 3: Exhibiting Successfully With Shell Scheme Stands
- We start with the basics as in “What is a Shell Scheme?”
- Shell displays can vary from show to show, you’ll learn how that might affect your display
- Graphics can transform the look and impact of a Shell stand, you’ll learn how to make that happen
- We finish with various display tips and advice for Shell Scheme exhibitors
Module 4: Making Sales
- This module and the next are about making exhibiting a paying proposition
- We start by teaching you how to use your stand as sales equipment
- Next, we show you how to decide on the key messaging for your stand
- Having the right people working on your stand can make a huge difference to results so, we look at how to get the ideal mix
- With the tight stand team you can focus on how to get buyers to stop at your stand
- With that done, you’ll want to know how to start conversations with buyers (soemthing that’s essential for building trade show sales)
- To cap the module off, we show you how to be highly effective at lead management
Module 5: Why Trade Shows Make Excellent Sales And Marketing Milestones
- Trade shows have unique business-building attributes. In this module you’ll learn what they are and then,
- How to maximise those opportunities across the business and beyond your stand
- You can use trade shows to build or improve prospect lists and the quality of data in your CRM. That’s in this module too
- You’ll learn how to use marketing before an event to build footfall to your stand and more importantly sales
- If you know why buyers go to trade shows, you can use that knowledge to your advantage. Guess what? We tell what you need to know
- We also recommend the best pre-show marketing tools to use
- And then we examine and answer the thorny question of “When is the best time to contact buyers before an event?”
Module 6: Effective Following Up And Reporting
- Once you’ve done all the prep, designed the stand and gone to the show, how do you profit from all that work and expense? We’re glad you asked…
- Because we’re going to show how to measure the success of an event
- You’ll know how to work out the cost of a trade show lead
- And you’ll know how to work out the cost of sales that come from the event
- And how to build ongoing and profitable relationships with stand visitors
- Next, and to please both you and your boss, you’ll learn how to produce comprehensive post-show reports
- These are reports that give you and your company invaluable audience and sales information
- The final part of the course covers learning from each event so that you can improve results and processes next time.
If the above sounds good, hold on, you’ll also receive,
Bonus No. 1: FREE Budget Spreadsheets
As a bonus when you buy this course we will send you a copy of our Budget Spreadsheet templates. The templates aid the accurate tracking of event costs and the tasks that need completing before and after an event. You’ll find them invaluable and a real time saver.
Bonus No. 2: You Get The T-shirt
As a personal “thank you”, we’ll send you a T-shirt with your initials on the front. You choose the colour. If you want to be incognito i.e. you want a plain shirt with no initials, that’s no problem either. You can let us know when we welcome you aboard.
Where’s My Support?
If you get stuck, if something needs further explanation, just send an email. You’ll receive a quick inbox response. And if we feel a phone, Zoom or Teams call is more what you need, we’ll say so. You choose how you receive your training support.
And if you need help finding suppliers, we can help you with that, too.
So with all that going for it, and the more than faint possibility of praise from your boss for a job well done, why not go ahead and order the Mastery Course now.
Conveniently, there’s a form for doing that just below.