If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why

How to fill gaps in your revenue forecast and protect your bonus

25/04/23Posted in Budgets, Career, Sales

Many companies experience slow sales periods.

Depending on your industry, there may be established buying seasons. 

Sales forecasts generally have peaks and troughs. 

If your business is long-established, you may have strategies to handle the slowdowns. 

One thing that can throw forecasts is when expected sales don’t reconfirm or when a trough is deeper than expected. 

Unexpected shocks like those can wreak havoc on forecasts and bonuses. 

What can you do to protect both?

Creating offers and incentives for use in those quiet weeks can help. 

They need planning, and successful campaigns can become regular milestones in marketing and sales plans and budgets. 

You could also add additional trade shows to your schedule and build robust sales campaigns around them. 

The shows themselves don’t have to happen when sales are slow. 

Their role is to provide additional leads and sales to fill the gaps in a revenue plan.  

Depending on when the events occur, show sales may materialise in the current financial year or the next. 

If you want to protect a bonus, looking ahead to fill holes that might appear is prudent. 

For in-depth details on this subject, take a look at https://theexhibitionagency.com/trade-show-stand-mastery-part-2/

Very best, 

David O’Beirne 

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