Why are they over there?
First, the who? It’s a client or a prospective client…
18/10/24
If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why
Why are they over there?
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Get your story straight
My good friend Charles Mills of Flotilla Media gave the…
17/10/24
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What do you see?
Think about a visitor’s eye view of your stand. What…
16/10/24
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I wish I’d asked you sooner
Have you asked your sales team their views on how…
15/10/24
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Why I’m fond of Zebras
Every industry spawns terminology. Much of it is confusing or…
11/10/24
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How to be a person of influence
Do you love a spreadsheet? Me, too. What about a…
09/10/24
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How to experience the territory in advance
Seth Godin highlights, “There are things you will have trouble…
08/10/24
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Thoughts for a Monday in Q4
What if you could increase the sales you make from…
07/10/24
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A better take on the concealed ankle holster
A little while back, an email arrived with a special…
03/10/24
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It’s nice to know this stuff works
I visited a client at a trade show in London…
02/10/24
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Learning on the go
Do you commute to work by train? Do you travel…
25/09/24
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Nice suit; who sponsored it?
Sponsorship is in the news, but it’s getting poor press….
23/09/24